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Measuring Marketing ROI 2017 Chicago

Tue, October 24 - Wed, October 25, 2017 Chicago, Illinois
One Prudential Plaza 130 E Randolph St Chicago, Illinois 60601 United States +1 312-819-6877

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About Measuring Marketing ROI 2017 Chicago

MEASURING MARKETING ROI, CHICAGO, OCTOBER 24-25, 2017

What is this event?

MEASURING MARKETING ROI workshop will describe the basic and latest techniques for measuring marketing impact on sales, revenue and ROI.

Event will take you through presentation and discussion; you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

This two-day workshop will help you develop a road map for putting marketing ROI techniques into practice.

Where is this event located?

This event will take place at One Prudential Plaza, 130 E Randolph St, Chicago, Illinois, USA.

Who should attend this event?

This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.

What are some highlights of this event?

Event Highlights:

  • Marketing ROI overview
  • Learning the Basics
  • Customizing Your ROI Financial Calculation
  • Marketing effectiveness measurements
  • Integrated Strategies using the Customer Funnel
  • Analytics for Campaign Strategies and Tactical Planning
  • A Perspective on Brand ROI
  • Marketing Metrics & Dashboards
  • Implementation logistics

Why should I attend this event?

Through this event you will:

  • Learn how to calculate ROI and also think strategically.
  • Understand the range of measurement methodologies.
  • Improve strategic and tactical planning with marketing ROI techniques and tools.

About Measuring Marketing ROI 2017

MEASURING MARKETING ROI, FEBRUARY 28-MARCH 01, 2017:

What is this event?

This two-day marketing ROI workshop will describe the basic and latest techniques for measuring marketing impact on sales, revenue and ROI.

Through presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

Where is this event located?

This event will take place at Summit Executive Center, 205 N Michigan Ave 10th Floor, Chicago, Illinois, USA. For more information call this number: 800.262.1150

Who should attend this event?

This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements.

What is this event all about?

Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes. This two-day workshop will help you develop a road map for putting marketing ROI techniques into practice.

Event Highlights:

  • Marketing ROI overview
  • Learning the Basics
  • Customizing Your ROI Financial Calculation
  • Marketing effectiveness measurements
  • Integrated Strategies using the Customer Funnel
  • Analytics for Campaign Strategies and Tactical Planning
  • Implementation logistics

Why should I attend this event?

By joining this event...

  • Attendees will learn how to calculate ROI and also think strategically.
  • You will understand the range of measurement methodologies.
  • Attendees will improve strategic and tactical planning with marketing ROI techniques and tools.

About Measuring Marketing ROI - 2016 - Chicago, IL

MEASURING MARKETING ROI - 2016 - CHICAGO, IL, MAY 17-18, 2016

WHAT IS MEASURING MARKETING ROI?

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.

WHERE IS MEASURING MARKETING ROI  LOCATED?

The seminar is located at Summit Executive Centre, Chicago, Illinios.

WHO ATTENDS MEASURING MARKETING ROI ?

This workshop is best suited to marketing managers, analysts, researchers and executives in medium and large companies who have reasonable access to sales data and resources to dedicate to measurements .

WHAT IS MEASURING MARKETING ROI ALL ABOUT?

This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns. Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes. This two-day workshop will help you develop a road map for putting marketing ROI techniques into practice.

WHY SHOULD I ATTEND MEASURING MARKETING ROI?

There is so much information to take in at this seminar, you will return to work with enthusiasm to share and apply everything you’ve learned. The  seminar speakers covers almost every facet of the marketing ROI.

 

About Measuring Marketing ROI - 2016 - San Diego

Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes. This two-day workshop will help you develop a road map for putting marketing ROI techniques into practice.

About Measuring Marketing ROI

This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns. 

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