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Hospital Marketing and Communications Summit 2018

Thu, September 13 - Fri, September 14, 2018 Boston, Massachusetts
Boston Marriott Copley Place 110 Huntington Ave Boston, Massachusetts 02116 United States +1 617-236-5800

About Hospital Marketing and Communications Summit 2018

HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT, BOSTON, SEPTEMBER 13-14, 2018

In response to the numerous changes in health care, consumers are becoming increasingly involved in choices about their care and changing the way they access health information. As a result, hospitals and health systems are seeing a greater push for marketing efforts to reach and connect with these evolving consumers. The 5th Annual Hospital Marketing and Communications Summit convenes thought leaders in hospital marketing and communications to discuss innovative strategies to reach consumers where they are accessing health information and advance marketing efforts within the ever-changing health care system.

Who Should Attend?

From Hospitals, Health Systems, and Medical Group Practices:

  • Chief Marketing Officers
  • Chief Communications Officers
  • Chief Consumer Officers
  • Chief Innovation Officers
  • Chief Business Development Officers
  • VPs and Directors
    • Marketing
    • Communications
    • Public Relations
    • Digital Marketing
    • Interactive Marketing
    • Service Line Marketing
    • Social Media Marketing

 

About Hospital Marketing and Communications Summit 2017

HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT, BOSTON, SEPTEMBER 18-19, 2017

What is this event?

The Hospital Marketing and Communications Summit will bring together hospital marketing and communications executives to discuss proven strategies for engaging consumers, advancing physician relations, and extending market reach through collaborations with other health care organizations.

It’s an opportunity to network with thought leaders and peers to discover ways to enhance patient experience and generate new patient volume through strategic partnerships and innovative uses of digital media, content marketing, and consumer education.

Event will take you through best strategies for implementing data-driven marketing initiatives and quantifying the success of marketing outreach.

Where is this event located?

This event will take place at Sheraton Boston Hotel, 39 Dalton St, Boston, Massachusetts, USA.

Who should attend this event?

From Hospitals, Health Systems, and Medical Group Practices:

  • Chief Marketing Officers
  • Chief Communications Officers
  • Chief Consumer Officers
  • Chief Innovation Officers
  • Chief Business Development Officers
  • VPs and Directors
    • Marketing
    • Communications
    • Public Relations
    • Digital Marketing
    • Interactive Marketing
    • Service Line Marketing
    • Social Media Marketing
    • Brand Development
    • Brand Experience
    • Consumer Experience
    • Content Strategy
    • Business Development

What are some highlights of this event?

Event Highlights:

  • Differentiate Your Organization To Stay Ahead of the Experience Curve
  • Integrate Department Goals and Strategies to Encourage a Consumer-Centric Company Culture
  • Humanize the Health Care Experience to Build Trust and Strengthen Brand Loyalty
  • Optimize Internal Communication and Engage Employees to Keep them Focused on the Organization’s Mission
  • Create a Unified Voice to Improve Your Brand and Consumer Confidence
  • Build an Organization-Wide Commitment to Technology-Enabled Change
  • Crisis Communication
  • Activate Patient Journey-Mapping to Deliver a Better Patient Experience
  • Embrace Transparency to Increase Health Consumer Engagement and Patient Experience
  • Apply Predictive Modeling to Engage Patients across Important Life Stages
  • Understand your Community’s Beliefs as the Key to a Great Campaign
  • Explore Effective Strategies to Reach Millennials

Speakers:

  • Carrie Bennett
  • Laura Cooley, PhD
  • David Edelman
  • Andy Gradel
  • Chris Hyers, MBA, FACHE
  • Eva Klein
  • Blake Long
  • Sarah Martin
  • Deb Pappas

Why should I attend this event?

  • Meet face to face with your industry peers to gain best practices and strategies to help you improve organizational performance.
  • Benefit from being part of the industry’s number one live source for information. Our superior content draws industry leaders and our forums are designed to facilitate relationship building.
  • Gain visibility and aide in the advancement of your profession by joining our speaking faculty.

 

 

 

About Hospital Marketing and Communications Summit

HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT, JUNE15-16 , 2016

WHAT IS HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT?

The Hospital Marketing and Communications Summit convenes hospital marketing and communications executives to discuss proven strategies for engaging consumers, advancing physician relations, and extending market reach through collaborations with other health care organizations. Network with thought leaders and peers to discover ways to enhance patient experience and generate new patient volume through strategic partnerships and innovative uses of digital media, content marketing, and consumer education. Discuss best strategies for implementing data-driven marketing initiatives and quantifying the success of marketing outreach.  

WHERE IS HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT LOCATED?

The summit is located at Hilton San Diego Resort and Spa, San Diego, California.

WHO ATTENDS HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT?

The summit is for From Hospitals, Health Systems, Integrated Delivery Systems, and Provider Group Practices: Chief Marketing Officers, Chief Communications Officers ,Chief Strategy Officers, Chief Business Development Officers ,Vice Presidents and Directors of: Marketing Communications, Brand Development, Digital Marketing.

WHY SHOULD I ATTEND HOSPITAL MARKETING AND COMMUNICATIONS SUMMIT?

 

       •       Advance digital strategy and quantify the benefits of digital engagement

       •       Discuss effective brand repositioning in a consolidating health care ecosystem

       •       Explore non-traditional partnerships to generate new patient volume and promote the brand

       •       Adapt the organization’s communications infrastructure to respond to a competitive marketplace and health care reform

       •       Leverage consumer data and produce innovative products to enhance user experience

       •       Develop targeted, engaging content and incorporate brand journalism to impact consumer behavior

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