HABIT SUMMIT, SAN FRANCISCO, APRIL 10-11, 2018
At Habit Summit, you’ll connect, reflect, and learn over two days. Day One includes several workshops, allowing you to go in-depth on a particular topic with industry experts. Day Two includes an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers. We look forward to another fantastic event.
Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives.
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.
What you’ll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.
Ever wonder why users are “too busy” to use your great product, but end up spending 4 hours a day on games that serve no real benefit? Games have mastered the art of “Human-Focused Design” and gamification is applying that art to your products. Yu-kai Chou, Gamification Pioneer and Speaker (Stanford, Google, LEGO, Tesla, BCG) shares how to utilize proper game design to engage your users and drive sustainable ROI. Attendees will be able to identify the differences between White Hat Motivation vs. Black Hat Motivation, as well as Extrinsic Motivation vs. Intrinsic Motivation.
What you’ll learn:
• The 8 Core Drives that motivate our behaviors
• Differences between White Hat and Black Hat Motivation
• How to design towards Intrinsic and Extrinsic Motivation
• How to analyze a variety of player types based on the 8 Core Drives
• How to design for the 4 Experience Phases of a User’s Journey: Discovery, Onboarding, Scaffolding, Endgame