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Graduate Enrollment Management: Building Your Integrated Marketing and Communications Strategy 2019

Tue, January 30, 2018 - Fri, February 1, 2019 San Diego, California
Sheraton Mission Valley San Diego Hotel 1433 Camino del Rio S San Diego, California 92108 United States +1 619-260-0111

About Graduate Enrollment Management: Building Your Integrated Marketing and Communications Strategy 2019

GRADUATE ENROLLMENT MANAGEMENT: BUILDING YOUR INTEGRATED MARKETING AND COMMUNICATIONS STRATEGY, SAN DIEGO, JANUARY 30-FEBRUARY 01, 2019

Join us for a hands-on, active learning conference that has been specifically designed to help graduate enrollment management professionals take their recruitment marketing strategies to the next level. During this training, you will spend time work shopping and developing your own integrated marketing and communications strategy by delving into its core components:

  • Brand-building and messaging for graduate programs
  • Identifying and understanding your audience(s)
  • Determining communication channels (e.g., web, email, digital advertising, and print)

This program will provide attendees a content-rich experience, full of examples, strategies, and best practices. Our instructors will be accessible and available, ready to answer questions and provide feedback, and ultimately ensure that you’re distilling what’s most relevant for your institution. You’ll leave with the bones of a communications plan for your program.

Full-Day Pre-Conference Workshop: Conducting Market Research for New Graduate Programs

Join us for this workshop and learn about open data sources that can help you conduct market research through establishing degree awareness, assessing job market demand, and performing competitive scans at the local, regional, national, and international levels. You will participate in a hands-on activity in which you will actually use and become familiar with the tools introduced. You will leave the workshop better able to conduct market research for your own new graduate programs.

Who Should Attend

We encourage you to attend the conference in an institutional team that includes representatives from Enrollment Management/Admissions, Marketing, and/or Academic Affairs.

 

About Graduate Enrollment Management: Recruitment and Marketing 2017

Graduate Enrollment Management: Recruitment and Marketing, July 24-26, 2017

What is this event?

Event is specifically designed to help graduate enrollment management professionals take their recruitment marketing strategies to the next level.

Event will take you through Brand-building for graduate programs, Web, social media, digital advertising, and analytics, Email marketing and Community, corporate, and alumni partnerships.

At event you will get opportunity to discuss your current practices with peers, share best practices, and develop new ideas based on what has worked well for others.

Organizer recommend that you bring digital and print recruitment materials with you so that you can share and workshop them with your peers.

Where is this event located?

This event will take place at Grand Hyatt San Antonio, 600 E Market St, San Antonio, Texas, USA.

Who should attend this event?

We encourage you to attend the conference in an institutional team that includes representatives from Enrollment Management/Admissions, Marketing, and/or Academic Affairs.

What are some highlights of this event?

Event Highlights:

  • Full-Day Pre-Conference Workshop: Developing New Graduate Programs
  • Welcome and Introductions
  • Map Your Process
  • Conducting Effective Market Research at the Graduate Level
  • Working Time: Conducting Market Research
  • Launching New Graduate Programs
  • Round Table Discussions: Launching New Graduate Programs
  • Brand-Building at the Graduate Level
  • Website and Analytics
  • Social Media, Search Engine Marketing, and Digital Advertising
  • Recruitment Marketing Strategies per Program
  • Email Marketing and CRM Use
  • Integrated Marketing: Tying it All Together Both On- and Off-Line

Speakers:

  • Chris Connor
  • Joshua LaFave
  • Eric Nissen
  • Julie Gacnik
  • Marcus Hanscom

Why should I attend this event?

By attending this event you will:

  • Identify which steps in your process you would like to improve.
  • Participate in a hands-on activity that will help you apply what you have just learned about market research.
  • Be divided into small groups of similar institutional types and will be given a chance to discuss your own program launch challenges, best practices, and experiences.
  • Have the opportunity to share your own strategies and challenges and gain ideas and best practices from your peers related to the digital marketing channels we discussed throughout the day.

 

 

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