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Content Marketing World 2019

Tue, September 4 - Fri, September 7, 2018 Cleveland, Ohio
Huntington Convention Center of Cleveland 1 St. Clair Ave. NE Cleveland, Ohio 44114 United States 216-928-1600

About Content Marketing World 2019

CMWorld 2018, September 4-7, 2018, Cleveland, Ohio

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.

What we want for you:

We want to inspire you to create your own epic content marketing and network with some of the brightest in the business! We want to help you build your team and your personal skills.

Who you will see:

Over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more new ideas than you can shake an orange stick at.

What to expect:

In 2017, 3,600 marketers from over 50 countries joined us – we expect even more in 2018! More brands, more breakouts, more hands-on labs, more networking and more content!

 

About Content Marketing World 2016

WHAT IS CMWorld 2016? Content Marketing World serves as a hub for the best and brightest in the content marketing industry. It is an opportunity to network and share ideas that you can use in creating a content marketing strategy for your business. There are over 80 sessions and workshops designed to inspire, strategize and measure your content marketing plan.   WHERE IS CMWorld 2016 LOCATED? Content Marketing World is located at the Huntington Convention Center of Cleveland, Ohio. This is a fairly new convention center located in downtown Cleveland, OH. There are several hotels within walking distance of the venue, including the Westin, Marriott and Hyatt. There are also plenty of taxis and Uber available downtown if you find yourself outside of walking distance. Cleveland has a long history and the locals know how to have a good time. There are plenty of sporting events to attend, along with an array of public golf courses, dinner cruises on Lake Erie and the Cleveland Museum of Art. For restaurants, check out the East Fourth Street District for upscale dining at Lola and live music at the House of Blues. The Warehouse District also has plenty of fun restaurants and bars, including salsa dancing at Sunset Lounge if you are looking for a change of pace from downtown.   WHO ATTENDS CMWorld 2016? Content Marketing World is for marketing and PR professionals are responsible for content marketing strategy and content creation for their clients. You will learn how to use content marketing to build an online audience to attract and retain customers. Company leaders and managers that attend Content Marketing World will get a better understanding of the role content marketing plays in their marketing plan. They will gain insight into how to budget for content marketing resources, and see how their competitors are using content marketing to gain market share.   WHAT IS CMWORLD 2016  ALL ABOUT? Content Marketing World 2016 is all about inspiration. Attendees of this conference will be inspired to create great content that produces results. The speakers and workshops will give attendees insight into new ideas, trends, channels, success stories and where the content marketing platform is headed. The agenda is dense with useful topics and speakers that will provide the information you need to put together a relevant content marketing plan that can be put into play as soon as you return back to work.   WHY SHOULD I ATTEND CMWorld 2016? You will come home with a breadth of actionable, useful information to use content marketing to grow your business. One of the sessions that we are most excited about is by Tim Ash called “Developing a Mobile Content Plan that Converts.” Mobile is quickly taking over the market for digital marketing and is critical to any content marketing strategy. Conversion Rate Optimization expert Tim Ash will help you to develop an actionable mobile conversion strategy. The workshop will cover:
  • A framework for mobile conversion (understanding the mobile environment and context)
  • Specific problem/solution best practices for mobile design
  • Optimizing mobile emails and landing page experiences
  • Mapping your mobile content to the stages of the customer journey
 

About Content Marketing World Conference and Expo 2016

CONTENT MARKETING WORLD CONFERENCE AND EXPO, SEPTEMBER 6 - 9, 2016:

WHAT IS CONTENT MARKETING WORLD CONFERENCE AND EXPO 2016?

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

Content Marketing World Conference and Expo 2016 serves as a hub for the best and brightest in the content marketing industry. It is an opportunity to network and share ideas that you can use in creating a content marketing strategy for your business.

 WHERE IS CONTENT MARKETING WORLD CONFERENCE AND EXPO 2016 LOCATED?

This conference will be held at Huntington Convention Center of Cleveland, 300 Lakeside Avenue in Cleveland, OH, USA. Huntington Convention Center of Cleveland can accommodate everything from small corporate meetings to large annual association conferences. Content Marketing World 2016 has contracted with area hotels for discounted rates for attendees. Please use this link to reserve your room: https://aws.passkey.com/event/14203915/owner/502/home

WHO SHOULD ATTEND CONTENT MARKETING WORLD CONFERENCE AND EXPO 2016?

Content Marketing World 2016 is the conference for the Company Leaders, Content Managers, Creators, Managers, Marketing/PR Professional who develops the strategy or handles the execution of content marketing initiatives.

WHAT IS CONTENT MARKETING WORLD CONFERENCE AND EXPO 2016 ALL ABOUT?

Over 80 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can shake an orange stick at. No matter where you are on your content marketing journey – just starting out, in the thick of things and looking to optimize and maximize, or well-traveled and in need of new ideas – Content Marketing World 2016 has a four-year track record of over-delivering on value.

Content Marketing World 2016 is all about inspiration. Attendees of this conference will be inspired to create great content that produces results. The speakers and workshops will give attendees insight into new ideas, trends, channels, success stories and where the content marketing platform is headed. The agenda is dense with useful topics and speakers that will provide the information you need to put together a relevant content marketing plan that can be put into play as soon as you return back to work.  

Content Marketing World 2016 topics include:

  • Content Marketing
  • Content Repurposing on Steroids
  • Complete Search Optimization: The SEO Master Class
  • Developing a Mobile Content Plan that Converts
  • Survival Skills for Enterprise Content Strategists
  • Content Creation Management for the Enterprise
  • The Step-by-Step Guide to Create Global Content Marketing Strategy
  • B2B Demand Generation – It’s Bigger Than You Think
  • Sweeping Changes in B2B Content and Why
  • Getting Executive Buy-In for Content Marketing
  • 6 Proven Tactics for Rockin’ Email Marketing ROI
  • Bringing Transparency to Life Through Storytelling: A Kellogg’s Case Study
  • How to Use Content to Maximize the B2B Buying Process
  • How to Document and Architect Your Content Strategy
  • Mobile Moments: Where Content Meets People, Places & Things

WHY SHOULD I ATTEND CONTENT MARKETING WORLD CONFERENCE AND EXPO 2016?

You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. We want to inspire you to do your own epic content marketing and network with some of the brightest in the business!

If content marketing is in any way part of what you do, you will come away from Content Marketing World 2016 excited, inspired, and ready for action. No matter what role you play – from CEO to content creator and everyone between – this is the place to learn from the people who are not only succeeding at content marketing today, but can tell you how things will evolve tomorrow.

About Content Marketing World 2015

What can you expect from Content Marketing World 2015?

Content Marketing World is the conference for the marketing/PR professional who develops the strategy or handles the execution of content marketing initiatives.  This is the person that, in some way, develops or curates valuable, relevant and compelling content through one or multiple channels to attract and retain customers.

If content marketing is in any way part of what you do, you will come away from Content Marketing World 2015 excited, inspired, and ready for action. No matter what role you play – from CEO to content creator and everyone between – this is the place to learn from the people who are not only succeeding at content marketing today, but can tell you how things will evolve tomorrow.

Here’s a sampling of what you can learn in just a few short days:

  • How to level the playing field through the strategic use of content marketing
  • How to set your organization up for content marketing success
  • How to answer the “quantity vs. quality” question for your organization
  • How to dominate search with content
  • How to accurately measure the value of your content
  • How to trouble shoot an ineffective content marketing strategy
  • … and so much more

No matter where you are on your content marketing journey – just starting out, in the thick of things and looking to optimize and maximize, or well-traveled and in need of new ideas – Content Marketing World 2015 has a four-year track record of over-delivering on value. Our attendees always walk away with smart strategies, actionable tactics, eye-opening inspiration, and real connections with the people who are shaping the future of content marketing.

Marketing & PR Professionals will:

  • Be better equipped to design and execute successful content marketing strategies for their clients
  • Increase their overall value
  • Have the chance to interact directly with many of the industry’s most creative and influential people

Company leaders and managers will:

  • Have a better understanding of how to budget and hire for content marketing success
  • Gain “Big Picture” perspective that will help them make the right decisions as they guide their departments and organizations forward
  • Hear first-hand accounts of how some of today’s leading B2B, B2C, and non-profit brands are using content to create market advantage

Content managers and creators will:

  • Hear exclusive, real-life stories that translate generalizations like “tell stories” into clear, actionable takeaways
  • Learn exactly what makes the difference between “good” and “great” content
  • Get proven advice on everything from how to generate crowd-sourced content to how to find their blogging sweet spot to how to scale a content marketing effort and how to manage all the ins and outs of content publishing and promotion on social channels

We structure the event so that B2B companies, Consumer-Driven companies, Non-Profts/Associations and Small Businesses all get their own specialized sessions.

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